Overview

Media and communications 
strategies to lead social change.

Media and communications
strategies to lead social change.

Overview

The power and reach of digital and traditional media is now nearly limitless, a truly “always on” engagement with communities, stakeholders, supporters, and the world at large. While the tools needed to launch fully integrated media and communications strategies are more accessible than at any time in history, the experience, insight, and wisdom to use these tools effectively for social change are still challenging to master.

Our online Master of Arts (M.A.) in Media and Communications gives experienced communications and engagement professionals the latest data-driven strategies and knowledge to help deepen their practices. Our program also offers recent college graduates and career changers the comprehensive background needed to develop as leaders in their chosen fields.

Our Media and Communications program was designed by the City of Chicago’s former director of social media and head of technology for the Obama for America campaign. It is led by an academically focused director with broad experience in corporate and community-facing engagement, as well as an advisory board of digital media pioneers including a former news director for Twitter.

Our innovative Media and Communications curriculum surveys the range of knowledge around audience behavior and motivation, and focuses on effective story-driven communication strategies for an evolved approach to engaged, ethically guided activism and social movement. The knowledge you’ll gain is appropriate for a range of sectors and applications, including corporate responsibility initiatives, political campaigns, community organization and outreach, and more. Degree candidates also complete a capstone project that integrates coursework and best-practice case studies to create a viable communications strategy for implementing positive change for a specific campaign, organization, or movement.

This leadership-focused master’s program can help graduates advance their professional standing in the field; our schedule-flexible online approach means students can balance existing professional and personal responsibilities while they complete this degree program. All of our online programs are delivered with the academic rigor and personal attention that has distinguished Adler University for more than 65 years.