What’s the difference between public relations and marketing? How about paid, earned, and owned content? What does it mean to be a media expert?
Faculty and staff play a vital role in developing content that can drive prospective student interest, build awareness and increase Adler’s academic reputation, and further the University’s mission of advancing social justice. Those seeking to learn more can register for the Communications and Marketing Summit, to be held at the Chicago Campus on Nov. 14 from 11 a.m.-4:30 p.m. CDT. Lunch and headshots will be available for registered participants.
The summit schedule is as follows:
- 11 a.m. – Kick-off.
- Why it matters that you’re here.
- Evolution of communications and marketing at Adler.
- 11:05 a.m. – Communications vs. public relations vs. marketing. What’s the difference?
- 11:45 a.m. – Paid vs. earned vs. owned content.
- Noon – The importance of creating captivating content.
- Editorial style guide overview.
- Why we need stories.
- Publishing and Adler News.
- What makes a good story?
- 12:30 p.m. – Putting engagement with the Communications and Marketing team into action.
- How to use Workfront.
- Completion of bios and story ideas, expert submissions.
- 1:45 p.m. – Taking social justice to the streets: What it means to be a media expert and how to write for The Conversation.
- 3 p.m. – Let’s get social.
- 3:30 p.m. – The visual identity of Adler University.
Following the presentations, registered attendees are invited to get a new headshot. Lunch will also be provided.
The event will be led by the Communications and Marketing team, including Tara Romanella, associate vice president, Communications; Janise Supremo, associate vice president, Marketing; Heather Miller, public relations director; Alexander Perez, social media manager; Kimber Solana, content strategist/writer; and Jenii Stewart, art director.
Register for the Communications and Marketing Summit by Friday, Nov. 10 at noon CDT.